吴薇，1990年出生于安徽桐城市，中共党员，博士，副教授，硕士生导师。现任电子商务系专职教师。
一、研究领域
信息系统用户行为学（社交商务、共享经济等）
二、教育背景
2013/09-2018/07 中国科学技术大学管理学院工商管理系管理学博士
2014/09-2019/04 香港城市大学 商学院资讯系统系哲学博士
三、工作经历：
2024/01-至今 南京财经大学 国际经贸学院电子商务系副教授
2018/07-2023/12 南京财经大学 国际经贸学院电子商务系讲师
四、科研项目
1.国家自然科学基金青年项目,71902080, 竞争视角下众包平台接包者的自我效能感知及影响其持续参与行为的机制研究,2020-01至2022-12 ,结题；
2.江苏省“双创博士”培养对象科研资助经费，2020-01至2021-12，结题；
3.江苏高校哲学社会科学研究一般项目，2023SJYB0262，正品保障视角下跨境电商平台消费者信任源构建及其影响机制研究，2023-01至2025-12，在研；
4.校级教改项目，基于智能教学工具的混合式教学在双语课程中的实践与成效研究，2020-06至2021-07，结题。
五、科研成果
(1)期刊论文
1.Wu, W.,Gong, X., & Yang, Q. (2023).Impulsive social shopping in social commerce platforms: The role of perceived proximity,Information Systems Frontiers, published online.
2.Wu, W., Wang, S.H., Ding, G.Q., & Mo J.F. (2023).Elucidating trust-building sources in social shopping: A consumer cognitive and emotional trust perspective,Journalof Retailing and Consumer Service, 71 (3), 103217.
3.Wu, W., Yang, Q., Gong, X.,&Davison, R.M. (2023). Understanding sustained participation in crowdsourcing platforms: The role of autonomy, temporal value, and hedonic value,Information Technology & People, 36 (2), 734-757.
4.Wu, W., Gong, X.,&Yang, Q. (2022). Role of motivations, self-regulations, and perceived competitive intensity in solvers’ continuance intention in crowdsourcing contests,Behaviour & Information Technology, published online.
5.Wu, W.,&Gong, X. (2021).Motivation and sustained participation in the online crowdsourcing community: The moderating role of community commitment.Internet Research, 31 (1): 287-314.
6.Wu, W., Huang, Q., Chen X., Davison, R. M.& Hua, Z. (2018). Social value and consumer online social shopping intention: The moderating role of experience.Information Technology & People, 31(1), 688-711.
(2)会议论文
1.Wu, W.,Wang S., & Wang, J (2024). Consumer trust building on CBEC platforms: The perspective of product authenticity assurance mechanisms.Hawaii International Conference on System Sciences(HICSS 2024);
2.Wu, W., Gong, X.,&Christy M.K.C (2021). More than just shopping on social commerce websites: A multidimensional scaling study of consumers’ in-role and extra-role behavior.European Conferences on Information Systems(ECIS 2021).
3.Wu, W., Huang, Q., Liu, H., & Davison, R. M. (2017). Competitive self-efficacy and solvers’ sustained participation in the crowdsourcing contest market: The moderating effect of regulatory focuses.Pacific Asia Conference on Information systems(PACIS 2017).
