师资队伍

一、基本信息

• 胡立，1990年生，安徽霍山人，管理学博士，南京财经大学副教授，硕士生导师。

• 联系方式：huli@ustc.edu.cn

二、教育及工作经历

三、主要讲授课程

• 《博弈论与经济行为》《电子商务原理》《策略思维》

四、科研项目（主持）

• 付费会员机制下的平台供应链运作优化研究（Nos.72271115） 国自科面上项目

• 全渠道情境下渠道拓展和协调优化研究(Nos.71801210) 国自科青年项目

• 考虑典型行为与机制特征的全渠道管理问题研究 国家博士后基金面上项目

五、人才/科研获奖

• 江苏省“双创博士”人才项目（Nos.2020.30561）江苏省委组织部

• 国家自然科学基金项目结题后评估“优秀”国家自然科学基金委

六、学术成果

已录用及发表（含在线发表，*代表通讯作者）期刊论文列表：

[1] Hu, L., Zhou, X., Choi, T.M.*, Du, S., (2025). Making Delivery Platform Drivers Safer: Platform Responsibility versus Consumer Empowerment. Production and Operations Management, Published Online First. DOI: 10.1177/10591478241310218 (UTD 24期刊)

[2] Hu, L., Zhang, W., Du, S., Sun, X.*, (2025). How to achieve targeted advertising with the e-commerce platform’s membership system? Omega, 130: 103156. (ABS三星期刊)

[3] Du, S., Li, Z., Choi, T.M., Hu, L.*, (2024). Optimal Bundling Cooperation Strategies for Online Paid Membership Programs. Naval Research Logistics, Early Access. DOI: 10.1002/nav.22232 (ABS三星期刊)

[4] Li, Z., Du, S., Hu, L.*, Huang C., (2025) Cooperative service strategy for competitive platforms under multi-homing. International Journal of Production Economics, Early Access. DOI: 10.1016/j.ijpe.2025.109575 (ABS三星期刊)

[5] Du, S., Luo, Z., Hu, L.*, (2024). A game-theoretic analysis for creative mid-roll ads on a content platform. International Journal of Production Research, Early Access. DOI: 10.1080/00207543.2024.2439373 (ABS三星期刊)

[6] Du, S., Sun, X., Hu, L., Choi, T.M.*, (2024). Does the quantity discount mechanism offer a loophole for retailer collusion? Impacts and responses, European Journal of Operational Research, Early Access. DOI: 10.1080/00207543.2024.2439373 (ABS四星期刊)

[7] Hu, L., Li, Y., Li, Z.*, Liu, Y., (2024). Dual-Channel Structure Design for Sales of Blind Box Products Considering Probability Discrimination. IEEE Transactions on Engineering Management, 71: 9714-9725 (ABS三星期刊)

[8] Hu, L., Sun, X., Yu, H.*, Chung, S., (2024). Seize the opportunity of targeted marketing under the platform membership mechanism. IEEE Transactions on Engineering Management, 71: 1969-1983 (ABS三星期刊)

[9] Wang, L., Yuan, J., Hu, L.*, Du, S., (2024). Deterministic and probabilistic service-hailing mode choice for on-demand service platforms. International Journal of Production Economics, Early Access. DOI: 10.1016/j.ijpe.2024.109156 (ABS三星期刊)

[10] Hu, L., Zhang, M., Wen, X.*, (2023). Optimal distribution strategy of coupons on e-commerce platforms: Sufficient or scarce? International Journal of Production Economics, 266:109031 (ABS三星期刊)

[11] Wang, P., Du, S., Hu, L.*, Tang, W. (2023). Logistics choices in a platform supply chain: A co-opetitive perspective. Journal of the Operational Research Society, 74(1):93-111. (ABS三星期刊)

[12] Hu, L., Ma, H., Wang, L.*, Liu, Y., (2023). Hiding or disclosing? Information discrimination in member-only discounts, Transportation Research Part E: Logistics and Transportation Review,171:103026 (ABS三星期刊)

[13] Hu, L., Du, S., Wang, L.*, Tang, W. (2023). Differentiated premium membership mechanism in platform competition. International Journal of Production Research, 61(2):649-667 (ABS三星期刊)

[14] Hu, L., Zhang, Y., Chung, N., Wang, L.* (2022). Two-tier price membership mechanism design based on user profiles. Electronic Commerce Research and Applications, 52:101130. (ABS二星期刊)

[15] Tang, W., Du, S., Hu, L.*, Wang, B., Zhu, Y. (2022). The effects of leadership in Clean Development Mechanism low-carbon operations. Transportation Research Part E: Logistics and Transportation Review, 158, 102575. (ABS三星期刊)

[16] Du, S., Wang, L., Hu, L.* (2019). Omnichannel management with consumer disappointment aversion, International Journal of Production Economics, 215:84-101. (ABS三星期刊)

[17] Du, S., Wang, L., Hu, L.*, Zhu, Y. (2019). Platform-led green advertising: Promote the best or promote by performance, Transportation Research Part E: Logistics and Transportation Review, 128:115-131. (ABS三星期刊)

[18] Yan, X., Du, S., Hu, L.* (2020). Supply chain performance for a risk inequity averse newsvendor, Annals of Operations Research, 290(1-2): 897-921. (ABS三星期刊)

[19] Du, S., Qian, J., Liu, T., Hu, L.* (2020). Emission allowance allocation mechanism design: a low-carbon operations perspective, Annals of Operations Research, 291(1-2): 247-280. (ABS三星期刊)

[20] Du, S., Hu, L., Wang L.* (2017). Low-carbon supply policies and supply chain performance with carbon concerned demand, Annals of Operations Research, 255(1-2): 569-590. (ABS三星期刊)

[21] 杜少甫, 杨延伟, 胡立*, 朱扬光. (2023)，会员专属广告机制下的决策优化与价值分析.管理科学学报, (3),1-19.

七、教学与案例开发

1.教学：担任本科生课程《电子商务综合实践》、《电子商务原理》、《策略思维》以及研究生课程《博弈论与经济行为》主讲教师；指导优秀本科毕业论文两项，南财“挑战杯”校级金奖项目一项；指导的两名硕士生获得研究生国家奖学金。

2.开发本科生选修课《策略思维》获校课程建设立项；连续三年承担校MBA案例中心案例项目。案例收录中国管理案例共享中心7篇：

[1]胡立，黄冲，杜少甫，唐文之，2022，从“深度贫困村”到“省级示范村”——大箕村电商可持续发展之路，中国管理案例共享中心，MIS-0207

[2]胡立，孙夏惠，欧阳哲，程鹏，2022，众禾黑果：如何打破营销困局，中国管理案例共享中心，MKT-0963

[3]胡立，周翔宇，杜少甫，刘洋，2022，大箕模式：破局农村电商发展中的人才困境，中国管理案例共享中心，OB-0309

[4]胡立，李英睿，孙夏惠，刘洋，徐晨，2022，逆境中破局——上海梦熬的私域运营之道，中国管理案例共享中心，MKT-1044

[5]胡立，张梦薇，孙夏惠，袁孝勇，2023，以变应变——上海梦熬的战略突围之路，中国管理案例共享中心，STR-1754

[6]胡立，张未怡，孙夏惠，2023，穷则变，变则通，通则久——上海梦熬公司的创业之路，中国管理案例共享中心，EPSM-0712

[7]胡立，周秦，郭旭东，刘俊霞，2023，消费寒冬下的新探索——迪茵泰克的私域营销之路，中国管理案例共享中心，MKT-1217

八、社会服务

1.电子商务系主任&管理科学与工程（电商方向）学术带头人

2.系统工程学会青年工作委员会委员

3.EJOR、Omega、IJPR、IJPE、TRE、IEEETEM、管理科学学报、控制与决策等十余本中英文期刊匿名审稿人

九、招生偏好

对学术有热情、有追求；自律、有执行力；有较好的数理基础和英文读写能力。